Big Hitters Launch Behind the Scenes

The Concept

This year we wanted to break the boundaries of the previous launches and engage all dart and sports lovers worldwide.

 
With the popularity of darts skyrocketing since the rise of Luke Littler, we now have the opportunity more than ever to push the boundaries of darts and deliver the best launch possible to our audience.

This was constantly in our mind, and we wanted to showcase that this sport has transcended its label as just a pub sport.

 
Speaking about the campaign, Adam Thompson, Head of Marketing, at Target Darts, said: 

“We wanted to create something that went straight to the heart of the way that our fans and customers experience darts. To our players, darts is more than a sport. 
 
“Whether playing for fun or at an elite level, we believe that there are powerful parallels between the grit of the boxing ring and the precision of the dartboard and working with Johnny for the “The Bigger Hitters” really brought that to life. 
 
“This year’s range is our most eye-catching ever and we are excited to get our new products in the hands of our professional and casual players across the world.”

The Star

We had the opportunity to work with British heavyweight boxer Johnny Fisher, who is making waves in his sport. 

Fisher, aka the Romford Bull, helped Target hit the bullseye with ‘The Big Hitters, a boxing-themed campaign that celebrates modern darts' bold, combative, and dramatically engaging nature.

 
Speaking on the campaign Johnny Fisher, added:

“As a boxer, I know all about the importance of precision as much as power and so being part of “The Big Hitters” really hit the mark for me. 
 
“Target is the best at what they do in the darts world and I like working with the best, particularly when it comes to attention to detail and product excellence. 
 
“I’m a big fan of darts and I’m looking forward to using some of the new products to help improve my accuracy on the board.” 

It was certainly a pleasure to work with Johnny Fisher and we hope to be working with the Romford Bull soon again.  

The Products

We are proud of how we design and create our products, and wanted to share the inspriation and some of the process with you. Here we highlight some of the early fan favourites from our Big Hitters collection.  

Luke Littler G1 Prodigy

Luke Littler is known for being a prodigious talent that has captured the imagination of a new darting generation. The special edition Prodigy darts aim to act as the tool for the newly inspired generation of darts players around the world.  

The design of this gorgeous dart is heavily Influenced by the world of collectable trading cards. Aside from its stand out design, the Prodigy is also built with performance in mind. As with all his match grade darts, Luke 'The Nuke' Littler also helped perfect this creation to suit his playing style.

Available in ‘The Nukes’ darts weight (23g), this fantastic special edition dart is simply stunning, made from high-density 90% tungsten, which boasts flecks of gold throughout and an exclusive Luke Littler K-Flex, presented in a black Target Darts storage tin; this darts set is a must-have for any fan of Luke Littler.  

RVB Chrono

Raymond van Barneveld has been a part of the Target Darts family for many years. Over this time we have created many stunning dart sets for the 5x World Champion. 'Barney' has been consistent, reliable and full of class in his career and we wanted to encapsualte these features in his latest dart. Inspired by the sophistication and elegance of high-end timepieces the RVB Chrono’s are minimalist yet striking aesthetic.

These tungsten beauties feature luxurious gold PVD Titanium-Nitride coating throughout the 95% tungsten barrel. The RVB Chrono comes with a Titanium Pro Grip EVO shaft which combines durability and performance.  

To complete the dart set you get the choice of three exclusive RVB Chrono flight shapes including No.2, No.6 and TEN-X. This gives you the choice of flights you want to use on the RVB Chrono. 

You can also keep your fully assembled Chrono RVB darts secure in the Takoma wallet, designed exclusively to match the darts' striking orange, blue, and grey aesthetic.

Gabriel Clemens 95K

The Gabriel Clemens 95K darts blend high-end design with peak performance, taking inspiration from designer items to create a classic look.  Made in collaboration with Gabriel Clemens the “German Giant”, these darts dont just look great, they throw great too.

The Gabriel Clemens 95K are a 95% tungsten barrel designed with radial grooves, milling and enhanced black PVD coating for style and resilience. The Gabriel Clemens 95K also includes striking red accents throughout the barrel adding a bold visual element to these polished darts. 

Gabriel Clemens 95K come incorporated with a revolutionary K-Flex No.6 integrated flight and shaft system, with an exclusive Clemens Player-edition design. 

Scope

Our in house design team work closely with our product development team to create some of the best darts on the market.

Together they create incredible products, paired with stunning photos and graphic designs to showcase these amalgamations of art and performance. The Scope range pays homage to this with its Inspiration comin from the intricate textures, features, and colours found in the finest photographic equipment.

Our brand-new dart range Scope comes in 4 different steel-tip barrel styles and 2 soft-tip barrel styles, meaning you’ll be able to find the right barrel for you.

 
All Scope darts are constructed from 90% tungsten, with expertly milled barrels with radial grooves, sandblasted and treated with a sleek black PVD coating for durability and a refined finish.

 
These are the perfect darts for any darts enthusiast and with a choice of multiple barrel designs to suit diverse playing styles you’ll never be short of finding the darts for you.  

All New Darts Accessories

Among the darts we also released a host of new darts accessories to enhance compliment the big hitters.

The Dart Wallets

We have three new Takoma wallets inspired by our popular EXO darts.

The Takoma Buzz is an eye-catching and durable dart wallet, designed as part of the ENTO range, inspired by the intricate beauty of bees, featuring a bold, honey-yellow backdrop adorned with a vibrant bee-themed pattern.

Next, we have the Takoma Volar, inspired by the beauty of butterflies and moths. The Volar shows off the intricate designs and vibrant colour palettes that reflect the grace and elegance of these winged creatures.

The last wallet is a real showstopper the EXO Takoma wallet. This wallet captures the essence of the outdoors, with a natural colour scheme and like the other wallets shows the intricate patterns of bugs.

If you're seeking the perfect complement to these wallets, you can also explore our stunning flight patterns for a complete, polished look.

K-Flex Neon Range

The K-Flex family has expanded!

The revolutionary integrated flight and shaft system was already setting the darts world light and due to popular demand, we have added three new neon colours to the range.
 

You can now get the K-Flex range in Neon Yellow, Orange and Pink and these colours will be available in No.6 and No.2.  

Make a statement with the new K-Flex Neon colourways.  

TOR Dartboard

We wanted to create a dartboard that stood above all others; Introducing the TOR dartboard.

The TOR Dartboard is crafted from 215-MDG premium Madagascan sisal, offering exceptional self-healing properties to keep the board in top condition, even with extensive play.

Its durable stainless steel spiderweb structure reduces bounce-outs, while the Peak-Fix lock and level system ensures secure mounting on any surface, including uneven walls, thanks to adjustable feet.

Additionally, it features a 36XTEN rotational number ring, allowing for 10 smooth rotations at 36 degrees per turn, ensuring your board always looks fresh.

This is the perfect gift for any dart player, whether they’re just starting or at the top of their game.

The TOR is available for pre-order now, with shipments to customers who pre-order by the 6th of December.