Luke Littler’s rise in darts has been explosive — but behind the world titles and record-breaking performances is a teenager who has always loved gaming just as much as he loves the oche. Xbox has been a natural partner for Luke, reflecting his competitive mindset, his personality, and the way he connects with fans both in sport and online.

Whether he’s dominating matchplay or celebrating a big win on his console, Luke brings the same focus, creativity, and determination to everything he does. His partnership with Xbox showcases a genuine part of who he is: a world-class athlete shaped by both real-world competition and the fast-paced, strategic mindset of gaming.

Target is proud to build on this connection with a range that captures Luke’s identity as both a darts superstar and a gaming-obsessed competitor. From bold Xbox-inspired aesthetics to technical innovation rooted in world-leading dart design, this collaboration represents the perfect blend of two passions — and the future of what darts can look like.

The Xbox | Target collaboration brings together elite sporting performance and the power of gaming in one radical, cutting-edge range.

Target and Xbox join forces to celebrate Luke’s passion for gaming and competition, delivering an innovative collection inspired by Xbox’s sleek aesthetics and Luke’s unparalleled drive. Whether you’re a darts fanatic, a gamer, or both, this range is designed to bring your two worlds together — and let you score more in style.