Elysian Archetype 43 SP

Archetype 43

“A typical example of something, or the original model of something from which others are copied.” To represent the pioneering spirit of the Elysian Archetype project we created an identity that celebrates the narrative of innovation.

This project has been developed as a platform to explore the approach to interpreting the world around us and turn it into something you can touch and feel in true art form. Disrupting the narrative, ignoring the rules, and designing without constraint.

“If we worked on the assumption that what is accepted as true really is true, then there would be little hope for advance.” –Orville Wright

The Project Plan

Target is synonymous with engineering the world’s finest darts. Our trail-blazer approach gave rise to ten generations of Elysian darts that become the flagship of the Target brand. But what if we turned our gaze outside of darts? What if we applied our defiant design philosophy to a new outcome?

The Elysian Archetype project will be the first time Target has turned our design process towards a product not related to darts. In doing so, we create a new design challenge. One that will push the skills and capabilities of every team member this project touches.

Welcome to Elysian Archetype 43

Type 43 – exploring the theme of danger. Heat, heights, predators, and extreme forces of nature all capable of immense destructive power. Inspired by the design of the Archetype screwdriver, embodying a unique, asymmetrical polygonal design. A vision for what a dart can be when we look past traditional constraints and assumptions; a statement of intent forged into 95% tungsten.

Arrival of the Screwdriver

The danger theme led us to the aggressive and sharp geometric forms that make polygonal shapes. The screwdriver was designed following these forms to create unique expression between form and function.

Precision crafted using advanced additive technologies, the cage-like structure at the rear of the handle flows into a solid form towards the front of the screwdriver symbolising the process of turning an idea into a physical object.

Exclusive Archetype Swiss Point

Designed in harmony with both the Archetype 43 screwdriver and dart barrel, with sharp edges further contributing to the theme of danger. The patented Swiss Point system allows you to switch your dart points in seconds, making customisation effortless with the exclusive Archetype 43 Swiss point tool.

Special Edition K-Shift Flight & Shaft System

The all-new K-Shift K-Flex system represents the next evolution in integrated flight and shaft technology. Engineered with a precision-rotating shaft base, K-Shift has been developed through extensive product testing and player feedback to solve one of the toughest challenges in darts—tight groupings. By allowing the shaft to spin effortlessly on impact, K-Shift dramatically reduces deflections, minimises damage, and keeps your darts flying true.

Designed to be Showcased

Completing the set is a bespoke dart stand, crafted from premium silver-coated aluminium. Designed with the same bold, angular identity as the Archetype project, this exclusive stand is both a functional display piece and a statement of design.

The Presentation Box

The Archetype 43 is housed in a striking multi-layered presentation box, designed to reflect the daring theme of the project. Bold geometric contours in deep black and vivid red create a dramatic backdrop, echoing the power and danger that inspired this edition. More than just packaging, the box is an extension of the Archetype philosophy—transforming storage into a statement of innovation, craftsmanship, and prestige.