At Target we set our bar high. We are on a constant quest to reach new heights and push to step beyond our comfort zone. Our employees are at the forefront of this movement and work endlessly to bring you the latest in darts.
Our design team play a pivotal part in the creation and innovation of our products - in this episode we sit down with our Creative Director James Butcher to find out more about working at Target.
I'm 4 years into the best job I've ever had!
I oversee everything you see and touch that is created by Target. We have a team of creatives that make beautiful things that we hope our customers love as much as we do.
It was a local company that was doing world beating things.
The people and the challenges. The expectation to do great things is on everyone and that pushes the entire team to achieve just that. Everyone who works at Target has the chance to make their own mark.
Target has expanded my expectations on what's possible. Working for an in-house design team means that we can control and have influence on every part of the process. I now look at projects as a whole rather than working on different parts separately. My expectations on what's possible have risen as a result.
I'm driven by whatever's new, so as long as there are ideas on the table, I'm happy.
I didn't know that much about darts before I started at Target. I'm now a dedicated fan of the sport. I love the psychology and personalities that compete at a world level and the precision that goes into their equipment.
It's a global industry that is full of opportunities and personalities. I love it!
I think it's the other way round. The industry is trying to keep up with us.
Playing doubles with Paul Lim in Tokyo. Paul is such a nice guy and a dedicated advocate of the sport. Getting to go out to Japan to work with Target JP is amazing. I need to get back soon for my sushi fix!