Target Darts is proud to announce The BullHitters as the newest addition to Team Target, bringing together one of the sport's most innovative brands with one of darts' most influential creator groups.

As darts continues its global rise, creators are playing an increasingly important role in inspiring the next generation of players and fans. Through entertaining, authentic and highly engaging content, The BullHitters have become a driving force behind that movement, introducing millions to the sport and building a passionate community around the game. 

United by a shared ambition to push darts forward, the partnership represents more than a collaboration—it is a commitment to growing the sport, celebrating its culture and creating moments that inspire players at every level. 

From premium product storytelling and exclusive behind-the-scenes access to unique challenges and major event coverage, Target Darts and The BullHitters will work together to redefine how darts is experienced across digital platforms. 

James Tattersall, CEO at Target Darts, said: 

"The BullHitters represent everything that's exciting about the future of darts. Their ability to engage audiences, entertain millions and inspire people to get involved in the sport makes them a natural fit for Target Darts. We share the same ambition—to grow the game, challenge convention and continue raising the standard of what's possible. We're incredibly excited to welcome them to Team Target." 

The BullHitters said: 

"Target Darts has always set the benchmark for innovation and performance within our sport. To become part of Team Target is a proud moment for us and the next step in our journey. Together, we're looking forward to creating content that entertains, inspires and brings even more people into the world of darts." 

The partnership strengthens Target Darts' commitment to championing excellence both on and off the oche. Alongside the world's leading professional players, Target continues to invest in the people shaping the future of the sport—whether through elite competition, grassroots development or digital innovation. 

This is the beginning of a new chapter. 

A shared vision. A shared ambition. 

Welcome to Team Target, BullHitters.