The latest generation of darts we have created for the most successful player in the history of the sport, Phil "The Power" Taylor, combine both new and old elements from the hugely popular Power 9-Five series.
The 16-time world champion says the process of making his darts is one of continually searching for improvement, in the same way he approached the game as he was dominating for more than two decades.
"Garry Plummer, [Target boss] is always pushing forward," said Taylor. "He is always trying to improve on everything I have been doing. This is the dart I wish I'd had at the very beginning, because the Power 9Five is the best dart I ever had, and this one suits me down to the ground.
"These particular darts are the first where I have never had to alter anything."
The Power 9Five G7 maintains the classic Phil Taylor shape to the dart, with a thicker front end as opposed to the straight barrel darts of the likes of Adrian Lewis and Rob Cross, and incorporates elements from the 9Five G4 arrows.
The darts are coated with silver titanium nitride to provide protection but also extra grip in the fingers, but the use of hand sandblasting at the rear and in between the radial grooves provides a distinctive matte texture that further improves feel. It is also something for which Taylor himself has asked.
"Garry loves his bling - they should call him Bobby George! But he's made these now and that is what I've been after from the very start. That's my grip, it's what I'm good with."
The Power 9Five G7 darts are completed with Phil's signature flight range and Diamond Pro Points, which can be changed quickly and easily using Target's Swiss Point system.
While "The Power" no longer competes on the professional scene, and has no designs on making a return like fellow Target member Raymond van Barneveld, he is still active on the exhibition circuit and believes his new arrows can help him remain competitive.
"It would take me maybe a month of proper practice to get back to something like I used to do, but it is difficult for me because when I'm doing exhibition work I'm playing against the best players in the world.
"It feels awful when you get beaten and do not perform like you can do. That is a bugbear for me - I hate getting beaten. So I have got to get off my settee and get practising."