3 Jul, 2017


We have signed yet another world champion, Raymond Van Barneveld.

The 5 Times World Champion will exclusively use and promote all Target Darts products bearing his name and image until 2022. Raymond is one of the biggest players on the world stage, and this exclusive partnership and product range celebrates the start of another winning partnership for us.

‘The reason I signed with Target is an inner feeling I have to take this step. The material feels spectacular, looks fantastic and so does the packaging so I cannot wait to start using their products. Target is the perfect next step for me to take in my career and I plan to continuously succeed whilst working with them’ Raymond Van Barneveld
Raymond van Barneveld
‘You have to dream where you want to go in life and what your next step should be from here, I had many dreams seeing myself lifting trophies and with Target I am going to do all I can do to achieve that. My goal is to win a 6th World title. I have been watching the types of unique darts Target have been releasing in recent years and I need that level of innovation in my game’ Raymond Van Barneveld
Raymond van Barneveld 95% Dart Dynamic Shot
RVB 95 Generation 1

The 50-year old will use the exclusive new Target RVB equipment for the first time at the World Series of darts event in Shanghai. Made to his exact specification, his playing dart has been developed in close partnership with our industry renowned and innovative R&D team to produce excellent results for Raymond's unique throw. He will be using a specially branded RVB 95, which are 95% Tungsten with a trapezoidal front end grip and contrasting radial grooves at the rear. Coated in black Titanium Nitride, and armed with new Firestorm point, Pro Grip shaft and Ghost flight.

‘Barney is the first major Dutch darts player to join Target. We are unbelievably proud that this legendary 5 times World Champion player has chosen to join us and I look forward to promoting the RVB range globally’ James Tattersall, Sales Director at Target Darts
Raymond van Barneveld 95% Dart
RVB 95 Generation 1

We announced the signing this morning at the exclusive press launch in the Hotel Den Haag - Nootdorp, his home town. Joined by Jacques Nieuwlaat, MC and Darts Commentator for RTL7, a host of Dutch media and press, friends and family.

Barney is the 5th world champion to join our stellar cast of sponsored darts players: also on the books are the two-time world champion Adrian Lewis, Stephen "The Bullet" Bunting, the 1983 world champion Keith Deller and of course, the one and only 16 Time World Champion, Phil 'The Power' Taylor.

‘This is a very exciting time for Target and for RVB. We have the best designs, products and innovation, which is exactly what Raymond needs to give himself the best opportunity to keep making wins. Ray was involved in the design process from start to finish, and I think through this process he realises the detail that goes into our products in order to create the best of the best. Ray is one of the most passionate players I have had the pleasure of working with so far, and I can’t wait to see what the future has in store.’ Garry Plummer, Managing Director at Target Darts

The sponsorship deal was officially announced 03/07/17.

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