Beyond the Board

Today, we shared our vision for the future of darts.

A future that gives players more ways to play, improve and compete. A future that inspires millions more people to pick up a dart for the first time.

For over 50 years, Target has pushed the sport forward through innovation. Today, we're taking another major step.

Launching in October 2026, Target Live and Target Arcade will unlock entirely new ways to experience darts.

You can watch the world's best players. You can follow them. You can buy their equipment.

But until now, you couldn't play against them.

Target Live will allow fans to compete directly against stars such as Luke Littler and Beau Greaves, join global challenges, and take part in new entertainment formats featuring professionals, celebrities and creators.

Built exclusively for OMNI, Target Arcade introduces a library of fun, interactive games including Board is Lava, Battlesplash and Alien Invasion, with new experiences added every month.

Whether you're playing with family and friends or sharpening your skills, there's something for everyone.

We're also excited to announce a new partnership with Powerleague, creating a brand-new Home of Darts across the UK.

Launching on 24 August, Target Dartzone combines connected technology, social gaming and digital competition to create a fun, accessible experience for everyone—from first-time players to seasoned competitors.

Players will be able to enjoy:

DartCounter – the world's leading scoring and competition platform.

Target Arcade – social gaming experiences designed to bring people together around the dartboard.

Through connected technology, we're building the infrastructure for the future of darts—redefining how the sport is played, experienced and shared around the world.

At the heart of it all is OMNI.

More than an auto-scoring system, OMNI is the platform powering live competition, interactive entertainment and connected play at a global scale.

Together, OMNI and DartCounter have already connected hundreds of thousands of players—and we're only just getting started.

James Tattersall, CEO of Target Darts, said: "For more than fifty years, Target has focused on pushing the sport forward through innovation for the benefit of every player around the world.

"Today, we're taking another step towards what we believe the future of darts can become. 

"We want a future where you don't just watch the sport - you become part of it. Where geography is no barrier to competition. Where playing against the world's best players is possible from your own home. Where gaming, entertainment and sport come together to create entirely new experiences. And where new audiences discover darts through the personalities, stories and moments that make the sport so special.

"Target Live and Target Arcade, our groundbreaking partnership with Powerleague and our continuous product innovation are all important milestones on that journey, but the ambition is much bigger."

Through connected technology, we're building the infrastructure for the future of darts—redefining how the sport is played, experienced and shared around the world.

The future of darts starts now.