Adrian Lewis Extends Sponsorship with Target Darts!

Target Darts is proud to announce that Adrian “Jackpot” Lewis, one of the most iconic talents in the sport, has extended his sponsorship agreement with us—continuing a partnership built on passion, innovation, and world-class performance.

James Tattersall, Group CEO of Target Darts, shared his excitement about the renewed partnership:

“Adrian Lewis has been an integral part of the Target family for over a decade, and we are delighted to extend our partnership with him. His talent, personality, and impact on the sport are undeniable. Adrian continues to inspire players around the world, and we are proud to support the next chapter of his incredible career.”

Adrian Lewis is a name woven into the fabric of darts history. As the youngest-ever PDC World Champion and the first player to successfully defend his debut World Championship title, he has consistently pushed the boundaries of excellence. His unforgettable nine-dart finish in the World Championship final remains one of the sport’s most electrifying moments.

With a career spanning countless victories and groundbreaking achievements, Adrian is more than a player—he’s a legend who continues to inspire players across the world.

Adrian joined Target in 2011, the same year he secured his second World Championship title. From day one, his insight, creativity, and elite understanding of the game have helped shape some of our most celebrated designs.

Together with our world-leading product team, Adrian has developed equipment that reflects the precision, passion, and championship mentality he brings to the oche. His dart ranges remain a favourite for players wanting to experience performance engineered for champions.

Adrian Lewis has already achieved what many dream of—but his drive, ambition, and love for the sport remain stronger than ever. We are honoured to support him as he continues to write the next chapter of his remarkable story.